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[Yellowtail] – Case Study

Sonic Branding

Partnering with Yellowtail to sell an Aussie wine in the USA, we developed a full sonic branding package with US Agency Pereiro O’Dell.Starting with a simple vocal and piano song, we composed a suite of unique music tracks to be used at different times of the year, including Spring, the Super Bowl and Christmas.
While the Yellowtail musical branding is through the full spots, the orchestration’s crescendo leaves you with a smile on your face and a love for Yellowtail.The whole process meant a closer working relationship between composer and creative…
Which meant fewer revisions and more collaboration.

  • Sonic Branding
    Rumble
  • Agency
    Pereira O'Dell
  • Brand
    [Yellowtail]