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Sonic Branding

As a financial product WISR wanted a way to stand out from the every day financial ads. With some cleverly written comedic TVCs they needed a branding device to tie the campaign together and compliment their logo. It needed to play in to the comedy but not be silly. We came up with the idea of using a choir – thereby adding gravity and scale but humour in it’s seriousness. What resulted worked fantastically and certainly stands out.

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    Bear Meets Eagle On Fire
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