Bankwest

How do we make Western Australia’s largest bank, Bankwest, stand out in a crowded banking market? The answer, create a sonic branding mnemonic that is the sound of “Bank Less”. That’s the sound of irreverence and energy, while leaving the viewer with a feeling of warmth towards the brand. We specifically selected real instruments that sound and feel authentic, with a five note melody that is hummable or whistleable long after the spot you’ve watched has left the screen.