What does a chicken drumstick sound like? We didn’t know either, but we went into deep and delicious detail to find out.
Working closely with the director and creatives throughout, we explored all the different options of what could emulate the sound on recording and wrote a composition that could capture the anticipation perfectly.
We collaborated with artist G-Flip in LA and did a remote studio recording, producing and mixing the track from our Sydney office, ensuring that the recording we did in the studio would translate to the shoot day. The spot was one of the biggest commercials played during the AFL Grand Final of 2022 which also featured G-Flip in the halftime show.