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KIA Brand

Sound Design



This spot was a unique opportunity to showcase a car reversing at speed, although the real the real fun happens when we get to hit the anchors and jackknife the cars. Skidding tires and spinning wheels are what sound designers love working with, but note the small detail in the cabin of the car, the sound of the steering wheel whipping around.
Then fire up the turbo’s and run down the straight on this abandoned air strip. With subtle panning left and right in the headphones you can’t help feel like you’re along for the ride.




  • Rumble Sound Designer
    Tone Aston
  • Rumble Producer
    Michael Gie
  • Production Company
  • Director
    Matt Devine
  • Producer
    Serena Paull
  • Agency
  • ECD
    Wes Hawes