Strategy

In a highly competitive media landscape, where an increasing amount of companies and platforms are competing for our attention, only a small percentage of brands have taken a holistic approach to sonic branding. Those that embrace audio as a core part of their marketing strategy gain a competitive advantage by capturing the attention of consumers which can later influence brand choice.

Brand
Brand Music
Brand Voice
Cinema
Event
In-App
In-Store Activations
Mnemonic
On Hold
Podcast
Product
Radio
Social Integration
Stadium
Streaming
Web
Customer

The right strategy is key in the effectiveness and success 
of your sonic branding. Rumble’s team works with agencies and brands to understand the unique needs of the brand, understanding who they are, what their personality is and how they would like to connect with the customer.

We analyse the competition to help pinpoint how we can create Sonic Branding to carve out a distinctive sound in the marketplace. Next we work with the agency and brand to determine the core building blocks of the strategy;

What will make up the brand’s full Sonic Branding suite, and how can the core brand music, mnemonic or distinct sounds, be utilised across multiple environments.