We take the time to get to research your brand, digging into the personality and core values you represent, and understanding the feeling you want your customers to associate with your brand.
We’ll learn your marketing ambitions and discuss strategy for sonic branding integration; what audio touchpoints we need to hit, how the audio will work in these different environments and the plan to launch in to market.
Experimentation, discovery and execution. Our team of composers and sound designers develop creative routes based on the brief assembled in the outreach & strategy phase. It involves extensive in house analysis, reviewing creative ideas against the brief markers, and multiple rounds of agency and client review and feedback.
Working through the creative process, we will ultimately arrive at the “the one”. Our production and composition team will then further develop, refine and master the chosen assets. They will look at production (EQs, reverbs, compression etc.), ensuring all components of the audio are of the highest quality. We test the mnemonic on a variety of speakers and devices to ensure the cut through is optimal.
A final tech check is completed before exporting masters for all media platforms. The agreed list of deliverables are finalised and delivered via a secure digital asset management system and the producer of the project will complete the final paperwork. The sonic branding is now ready to be launched.