When Digital Underground wrote “The Humpty Dance” they would have never imagined it being reinterpreted with a huge yellow fluffy ball rapping sans beats through the streets of Sydney. It’s the perfect track with the energy and feel to go with Larry’s day and help bring a customers to IAG’s new website, with click though up four fold. Stripping away the instrumental and letting the lyrics take centre stage creates a unique experience and is a great example of a creative execution connecting with viewers and potential customers.
