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Red Rooster

Sonic Branding

Red Rooster needed a unique mnemonic that was not only contemporary and unexpected but was inherently ‘Red Rooster’. To match the energy and quirkiness of the new campaign, we explored a hip-hop direction. This genre enables a perfect balance of youth and comedy. A dynamic beat, brass and vocal sample sets the tone as a playful synth mimics a rooster call. A fitting sonic device for an iconic Australian brand.


  • Sonic Branding
  • Agency
    Leo Burnetts
  • Brand
    Red Rooster