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Pure Blonde

Sonic Branding

Pure Blonde launched their brand into the Australia marketplace 15 years ago with campaign built around purity, so to launch Pure Blonde’s new organic beer we wanted to create a sonic branding mnemonic that continued the story of purity.

Using the key words of “pure”, “positivity” and “harmony”, we were drawn to the classic heavenly choir with a melodic element of a beautiful harp. With a large media spend the mnemonic is used across TV, online and radio and uniquely reminds consumers of Pure Blonde’s pure branding and organic products.

  • Sonic Branding
  • Agency
    Clemenger BBDO Melbourne
  • Client
    Pure Blonde