Red Rooster

Red Rooster needed a unique mnemonic that was not only contemporary and unexpected but was inherently ‘Red Rooster’. To match the energy and quirkiness of the new campaign, we explored a hip-hop direction. This genre enables a perfect balance of youth and comedy. A dynamic beat, brass and vocal sample sets the tone as a playful synth mimics a rooster call. A fitting sonic device for an iconic Australian brand.