Brand Identity and Rumble’s Delivery
For Australia’s largest technological roll out in recent history, the NBN, Rumble was tasked with creating the sonic branding for the national campaign.
Overall we felt a palette of electronic instruments was the best direction to create the feeling of “progress” and “technology” that the NBN were seeking. This led to a two element mnemonic, one layer being the arpeggiator that gives the feeling of movement, the feeling of progress, which also rolls along perfectly with the visual branding as it appears on screen and twists into the end logo. The second layer being our four note melody that is the sound of technology, while also being a short melody that gives you trust in the NBN and its roll out across the nation.
