Mini Roos



The music for this spot needed to be youthful and inspiring. We leant on hip-hop production with a twist of grime; organic beats, piano chords and triumphant brass.
Wearing holes in my kicks / Imma run while you sit
I ain’t slow’n one bit / They drop that flag and that’s it
I drop the mic and it’s over / I don’t care what they told ya
I just keep my composure / Just don’t blink and I’ll show ya
Standing on my own two, standing on my own two feet.
  • Music
  • Agency
  • Executive Creative Director
    Cam Blackley
  • Director
    Richard Bullock
  • Agency Producer
    Jenny Lee-Archer
  • Producer
    Nicole Crozier