KIA Carnival

Sound Design



What if we took a family van for a road test around a race track.
Mixing abstract sound design elements with real turbo diesel engines sets the tone for this spot.
Then adding in the natural elements like chirping crickets, heavy rain, gusting wind on the microphones and tires desperately fighting the driver to stay on the track.
The balancing act of quiet and loud shows some masterful mixing to bring this spot together.


  • Rumble Sound Designer
    Tone Aston
    Nat Joyce
  • Rumble Producer
    Michael Gie
  • Production Company
  • Director
    Matt Devine
  • Producer
    Serena Paull
  • Agency
  • ECD
    Wes Hawes