There is nothing sexier then the smell of a fresh home loan. For this campaign we needed to misdirect the listener into a mysterious world; a quintessential perfume commercial. With a virtuosic violin and ethereal vocals, the track instantly immerses you in the surreal life of high fashion models. The music builds with the addition of a string section, synth pads and arpeggios as the montages evolve to a climax, suddenly cutting for our rug pull moment.
