Defy Expectation

Toyota Camry

Sound Design, Music Supervision

With the iconic track from Kanye, we took cues from the music to create strong and powerful sound design for the spot.
We wanted the music and sound design to blend seamlessly as one, so we used sound effects that could be mistaken as musical elements. Helicopters that beat in time, music playing from the internal car system, these all create a seamless transition between sound and music which is why this spot works so well.
  • Sound Design
  • Agency
    Saatchi & Saatchi
  • Voice Artist
    Grant Lyndon