Deakin University

The Future Belongs to the Ready

Sonic Branding

Deakin University & TBWA approached Rumble to create a sonic branding device that reinforced them as a modern leader in education while being adaptable across the diversity of their messaging. After a broad range of experimentation we focused on a melodic phrase that was uplifting and versatile. We crafted a series executions, each with their own unique flavour and energy, while still retaining the integrity and memorability of the mnemonic across the productions. From a shorter, punchier electro mnemonic for retail spots, to a gentle and emotive piano version for storyteller campaigns РWe created a framework for brand recognition without compromising the creative consistency within a campaign.

  • Sonic Branding
    Rumble
  • Agency
    TBWA\Melbourne
  • Brand
    Deakin University