How do we make Western Australia’s largest bank, Bankwest, stand out in a crowded banking market?
The answer, create a sonic branding mnemonic that is the sound of “Bank Less”.
That’s the sound of irreverence and energy, while leaving the viewer with a feeling of warmth towards the brand. We specifically selected real instruments that sound and feel authentic, with a five note melody that is hummable or whistleable long after the spot you’ve watched has left the screen. This five note melody was also created with clarity in mind, it’s beautifully perfect as it is but is also easily adaptable for any future campaign that may need a different set of instruments or tone.