Banana Migration

ALDI

Sound Design

 

 

What’s the sound of a flock of flying bananas? Well for a start we used pairs of gloves to create the sound of the banana birds wings, but our favourite part is their voices. One of the creatives on the job Roy Leibowitz, came up with the brilliant idea that they all tweet “bobby”. So we immediately rallied team Rumble into the booth and recorded multiple layers, pitches and deliveries of “bobby”, creating a flock of banana birds flying through the mountains of Australia.

  • Sound Design
    Tone Aston
  • Creative Agency
    BMF
  • Chief Creative Officer
    Alex Derwin
  • Creative Directors
    Dantie van der Merwe
    David Fraser
  • Associate Creative Director/Copywriter
    Roy Leibowitz
  • Senior Art Director
    Chris Wilson
  • Senior Designer
    Fiona McLeod