UberEats. Big names, Big Events and Bold Creativity. The originality behind the “Rug Pull” in these spots is priceless. Slotting these edits into a specific player’s executions and gaining “maximum disruption” to the public, was always a joy to see.
With this specific edit, finding the right balance between Serena’s slow-motion audio and realtime audio was the main sound design task. We needed to make it blend in with the existing Australian Open footage for it to be believable. Having the specific AO commentators available was key to this execution and was the icing on the cake for this spot.