Aussie Apples wanted to “Hit Refresh” with their latest campaign, and with that idea, we created their sonic branding identity.
Taking the “Refresh” idea, combining it with the feeling of eating an apple, then layering both of these thoughts onto the quirky TV campaign, we found ourselves with the authentic sound of our female vocalist simple singing “Apples”. It’s memorable, fun and completely owned by Aussie Apples.
