Brand Identity and Rumble’s Delivery
Alinta Energy’s sonic branding was born from a simple idea: capturing the essence of energy itself. As one of Australia’s leading energy providers, the brand’s sound needed to be dynamic, optimistic and forward moving. The sonic identity begins with a warm pulsating pad that seamlessly transitions into the sound of a light switch, which triggers a chime of a lightbulb. This auditory journey encapsulates Alinta Energy’s innovative spirit and their commitment to lighting up lives across the nation.
