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Sonic Branding

As an energy company, AGL wanted a sonic brand sound that was modern but still contained an optimistic human quality. We needed to create a score for a brand spot along with a mnemonic device that could work across other executions. We decided on a pizzicato string melody, which was bright and human, but allowed a sharp and memorable melody we could lift from the track to be used as a mnemonic device. Combined with pulsing electro current that ran underneath which evoked a sense of the “energy within” powering the track forward.

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