Compare Club

Sonic Branding

Compare Club were looking for a sonic identity that described their business model. I.e searching through various quotes to find the perfect solution for the customer. Musically we explored a few different options but landed on an arpeggiation of two chords rising in a whole tone and then arriving at a singular note. This progression created a feeling of ‘sorting’ to landing on an ideal choice. The arpeggiation is played by a plucked modern synth with a bright glockenspiel bell to accentuate the final note. Another layer we wanted to include were vocals. We recorded both a male and female singing ‘compare club’ to highlight that this business is for everyone.

  • Sonic Branding
    Rumble
  • Creative Agency
    Clemenger BBDO
  • Client
    Compare Club